We provide solutions to business challenges and create intelligent ideas that help reputations thrive.

That means designing campaign strategies that shape opinions, foster sustainable engagement and create talkability.

Our Value-Based Communities (VBC) model is our approach to organisational agility, building teams with complementary skills, designed explicitly to address our clients’ business, brand and communications problems.

There are four distinct VBCs:  Client Experience, Content, Insights and Integrated Media. Every person in our agency belongs to one of these communities based on their skills, interests and passions.

Leveraging the network of our sister IPG agencies, we bring an unrivalled depth of knowledge and capability to our clients in brand strategy, sports and entertainment marketing and experiential engagement. It’s a collaborative relationship that stretches the way we build solutions and exposes our clients to new ideas.