Weber Shandwick partners with Cure Cancer Australia and Paul ‘Hoges’ Hogan to create an innovative bot for Messenger to raise funds for Cure Cancer Australia’s BARBECURE campaign.
As we know, Hoges put the Aussie BBQ on the map in the 1980s and he is doing it again 30 years later in an effort to raise awareness and funds to find the ultimate cure.
With the temperatures soaring, Weber Shandwick together with Cure Cancer Australia are encouraging Aussies to turn their summer barbecue into a BARBECURE – a nationwide initiative designed to raise funds to support Australia’s brightest early-career cancer researchers as they work towards finding a cure for cancer.
With a focus on innovation, we have turned Hoges into a bot version of himself. The ‘Host with Hoges’ bot for Messenger is designed to be your guide on the barbecue throughout summer.
For the first time, donors can register and donate, as well as access cooking tips, BBQ recipes and ideas for hosting the perfect BARBECURE all in one place and with Hoges’ advice along with way.
As the BARBECURE campaign’s lead ambassador, Paul Hogan said, “We’ve all lost a friend or a family member to cancer and it’s one of the leading causes of death in Australia. As we get closer to finding a cure, we need to do everything we can to support Australia’s brilliant emerging scientists. That’s why we’re asking Aussies to make their summer Barbie a BARBECURE, and with support from friends, families and myself via the bot, help fund the work of innovative early-career, researchers.”
It’s an alarming statistic to recognise that one Australian dies every 12 minutes from cancer. With this in mind, it was a very important initiative for us, in more ways than one, to partner with Cure Cancer Australia, who is dedicated to funding crucial research for all types of cancer from Australia’s emerging minds. As well as providing funding for early-career researchers, the grants also increase their chances of gaining funding from other grant agencies in the future.
As Floyd Larsen, CEO of Cure Cancer Australia says, “Whether it’s a get together with friends, a family celebration, an office party, at a primary school or after sport at a local park, we’re encouraging people to get together and combine their love of a barbecue with support for a great cause. Who knows – their BARBECURE could fund the cancer research that gives us the breakthrough we need to make this the last generation to die from cancer.”
As our ‘Host with Hoges’ bot runs until end of March 2018 we encourage you to download the bot for Messenger and become a host or donate, open your Messenger app and search for ‘Host with Hoges’.
Or, to find out more information about BARBECURE, go to: https://www.curecancer.com.au/barbecure and throw another shrimp on the Barbie.