Contributing to the communities in which we live and work has the potential to transform lives both inside and outside the organisation. Through our newly launched Weber Week, we set out to do exactly that
Agency-wide, all of us at Weber Shandwick have long-recognised the importance of passion, purpose and curiosity as the building blocks of our work.
In Australia, we decided to take those three key tenets and make them the foundation of a program in which everyone in our business could drive positive change in the communities in which we live and work.
Giving every employee the opportunity to make an equal contribution through a single initiative is difficult – both logistically and practically. Weber Week allowed us to give our people a minimum half-day over a five-day period to contribute to one of four community-based initiatives.
Each initiative aligned with the United Nations Sustainable Development Goals – and IPG’s own sustainability commitments – with a focus on Education, Equality and Environment.
The impact was profound.
Giving people the opportunity to select their preferred area of support meant they were instinctively more invested in it. More so, as a shared experience, the issues they were tackling became ongoing areas of extended discussion and a reference point for future support.
What’s emerged is a collective conscience that has bound people around the value of giving back. As a whole-of-agency initiative, Weber Week democratised our efforts to affect positive change too, opening up channels of dialogue across all levels of the business that had not previously existed.
For more information about becoming part of the Weber Shandwick community, please contact Ben Scheffers at BScheffers@cmgrp.com.