Most clients intuitively understand that executives are their most important storytellers, but many lack a process to engage their executives to further their business, Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise.
How can we help you tell your story?
We start by building a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard. We then define the Executive Equity – establishing what the executive stands for and how that connects to the larger corporate business goals and wider landscape.
This allows us to create a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story.
We also perform rigorous measurement of progress against stated goals, using a mix of quantitative and qualitative measures.