Weber Shandwick, one of the world’s leading global communications and engagement firms, has appointed Brian Keenan to the position of Vice President, Strategic Planning at Weber Shandwick Australia. Reporting to Ava Lawler, Managing Director, Weber Shandwick Australia, Brian will work closely with the agency’s clients and colleagues to guide integrated research, insight, strategy, measurement and analytics to develop engagement strategies that impact both the business and culture.
Before joining Weber Shandwick, Brian filled a dual planning and creative direction role for the global public relations firm, Ketchum, in London. Prior to working in the UK, Brian was based in New York reporting directly to Ketchum’s Chief Creative Officer and held several creative and innovation roles.
“As an industry, we have the opportunity to elevate the strategic planning and insights we use to guide our campaigns,” said Ava Lawler, Managing Director, Weber Shandwick Australia. “At Weber Shandwick, we’re continually fueling our talent pool with the diverse attributes required to reflect the current and future needs of our clients. We’re building a team of specialists who are constantly driving innovation and integration.”
According to Brian, “Weber Shandwick is an organisation willing to invest in making its world-class ambition a reality. We ask our clients to trust us as their strategic business partner; I’m excited to further repay that trust with exciting advancements in integrated planning, data-backed insights and analytics to prove the value of our ideas.”
Brian has a Master in Public Relations and undergraduate degrees in English, Philosophy and International Studies from the University of Maryland (USA).