by Weber Shandwick Australia

SuniSophie Mac Cue has been a full-time employee with Weber Shandwick Australia since January 2016. But that’s not the start of her story.

Sophie first joined Weber Shandwick as an intern in September 2015 as part of her degree through Charles Sturt University. Following a three-week full-time internship, Sophie remained with the team part-time through October to December while finishing her degree.


Secrets to internship success: Enthusiasm, diligence and professionalism 

Getting started in PR is competitive and it’s the dream of most interns to be offered a full-time job after their internship. So how did Sophie make this dream a reality?

“I made a point of getting to know people in various practices and was friendly with everyone. It was a busy time of year, so I was diligent with the tasks I was provided. In meetings I was prepared and wasn’t afraid to ask questions. I made every effort to show that I was enthusiastic, dedicated and keen to learn,” says Sophie.

Getting hired is just the beginning 

When she started as a full-time employee, Sophie’s time was split 50/50 between the Consumer and Healthcare practices. To her surprise, she quickly discovered that health PR was more where her interests lie. Since being part of the Healthcare team, Sophie has worked on a diverse range of campaigns including psoriasis products, travel vaccination awareness, hearing devices and animal vaccines.

“I was fortunate enough to work across two practice areas when I joined and was then able to voice which area intrigued me the most. This allowed for a smooth transition for me to focus 100 per cent on health clients. I really enjoy working on the technically challenging medical devices campaigns. This has been recognised by senior leaders, which means I’ve been kept in mind and given the opportunity to work on projects in this space,” says Sophie.

Beyond campaigns

It’s not just the campaign opportunities that Sophie has embraced at Weber Shandwick. As a former intern, Sophie wants to help future interns have the same positive experience, so she mentors through Weber Shandwick’s First Light internship program.

“Something I love about our internship program is that we’re giving interns real opportunities to get involved and achieve results. They’re not hidden in a corner; interns are sitting in amongst the action and able to observe and learn.

She’s also a member of the Women’s Leadership Network, which is an IPG group-wide initiative and Weber Shandwick’s People Team, which coordinates team meetings and social events.

“The collaborative culture at Weber Shandwick is something that I think sets it apart,” says Sophie. “We love commending people who’ve done great work and celebrating those achievements.”

Sophie has been regularly recognised within Weber Shandwick’s internal awards program, receiving four WOW awards.

If you’re a PR student keen to find out about our First Light internship program, we’d love to hear from you. Find out how to apply here.


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